Why Does Every Rugby Social Media Post Look the Same?
When AI starts replacing creativity instead of supporting it. Introduction Scroll through rugby social media for five minutes and you’ll notice something. Every poster has the same dramatic lighting. The same hyper-realistic players. The same glowing eyes. The same stadium backgrounds. The exact same layout. Different clubs, different events… identical content. Is AI making rugby marketing better, or is it making every club disappear into a sea of sameness? ⸻ AI Isn’t the Problem Let me make it clear, this isn’t an anti-AI article, I really do think it has its place when used correctly. It is an incredible tool that can be used to save volunteers time, help clubs within their limited budgets and improve accessibility. The issue isn’t using AI. The issue is letting AI do all the creative thinking. ⸻ When Every Club Uses the Same Prompts… What’s happening at the moment is someone creates a poster using AI. Another club sees that and decides they want one similar. Subsequently...